I received both my Bachelor’s & Master’s degree (in business) at the highly regarded University of Hawai’i. After finishing college, I spent a great deal of my career in the retail industry with my focus on the fashion side of the business. During my career path, I was offered a position as a buyer of fine jewelry. Like many of us, I love jewelry & could not resist the very alluring opportunity! For 2 years, I purchased loose diamonds & fine jewelry for a prominent, successful Honolulu retailer specializing in bridal jewelry. While working there, I made many friends & attained great knowledge of the diamond business from multiple renowned diamond experts.
Into every girls life a little diamond should fall " Elizabeth Taylor
Bringing couples together & making a fabulous engagement ring to symbolize their love!
To provide my clients with exceptional creations of the highest quality.
Prompt communication & unmatched personalized service.
Building lifetime clientele to provide for each special moment in your life! Engagement, anniversary, push present, graduation, mother's day and more.
For the Connoisseur
The Silent Scream
That Final Moment
Global and Island Favorite
Fab on a Budget
"I have always wanted to get my fiancé, a big, gorgeous engagement ring with an appropriate price. Kelli was one to accomplish this. Myself and fiancé couldn't be more thrilled and we have all our friends and family in awe. Thank you Kelli for being a part of one of our big milestones, we will never forget you! "
"I visited 9 other jewelers in the Honolulu area to check out the service, inventory, and prices before seeing Diamond Girl. After all of the research and shopping, I must say that I wish Diamond Girl was my first stop! It would have saved me a lot of time and stress. Kelli was accommodating, professional and knowledgeable, but most of all, she really is someone you can trust. If you want to avoid the high-pressure sales tactics and just want a fair price on jewelry, I highly recommend giving Kelli a call! "
"To my surprise, getting an enhanced natural, emerald-cut, ruby ring is rather difficult. I went to a couple of big box ring stores, and either they never got back to me, suggested alternatives (i.e. can we go with an oval cut instead? or how about a emerald cut diamond?) or just told me it would be too difficult. After a couple of months, I was getting discouraged and about to give up on the ruby. Luckily a friend recommended Kelli, aka Diamond Girl. Looking back on the process, it was very easy, and headache free. She was able to get me a beautiful Burmese, enhanced-natural, emerald-cut ruby with ease, and on top of that get me a custom setting style that I was looking for. Kelli was also very helpful in my decision process and also flexible on payment options. The ring turned out to be gorgeous: a timepiece that symbolizes both the difficult journey of finding this rare gem and yet the simple elegance of everything naturally falling into place-mirroring the pains and eventual joy of how I met my fiancee. If you need anything jewelry-related, do not hesitate to contact Kelli. I highly recommend her, and will continue to use her for future important jewelry needs in the future! "
“I'm happy to say that Kelli Rodrigues-Watanabe has become our personal jeweler. If you are considering jewelry, trust me she is the one to chat with. Men's or women's stuff, the girl is a step beyond Zales, Ben Bridge and the Wedding Shop...happy to provide references! Thanks Kelli "
"The Sapphire and diamond earrings I purchased from Diamond Girl were super affordable (especially if you look at them as an investment in yourself and your well being heehee ;)) And Kelli has amazing customer service because she makes you feel super gorgeous with her compliments and validates your purchase decision at every step of the way. It's definitely an experience you'll want to have when you're ready to do you! "
"I TOTALLY agree with you [Sarah Chang] about the AMAZING Kelli Rodrigues Watanabe AKA Diamond Girl. I bought a pair of white gold earrings with diamonds, but unlike you, wasn't brave enough to post a selfie of me wearing it. Diamond Girl is the ONLY person I would trust with my jewelry purchases. If I ever get married again, my man will buy my bling from her because of her expertise, patience, flexibility, courtesy, and genuineness. The savings is just icing on the cake!"❤❤❤
“When I needed that something special for my someone special, Kelli, owner of Diamond Girl knew exactly what I needed to get as a present. My girlfriend was so impressed with the quality and whiteness of the diamonds. She thinks they look just like the earrings she saw at Tiffany’s. Thank You Kelli!!!”
“Thank you Kelli so much for creating the ring I wanted. I have received so many compliments and am always happy to show my ring off! Thank you also for providing me with excellent service and for being honest, quick to respond to phone calls and for delivering on time. You provided professional service and a “no pressure” atmosphere. I will definitely recommend you, to anyone who is looking for fine jewelry purchases!”
“I was so excited when I purchased my diamond journey pendant and couldn’t wait to meet Diamond Girl! Kelli was great and made it the most convenient way to purchase jewelry. She met me at a nearby Starbucks and showed the piece to me with no pressure to buy! The necklace is beautiful and I get comments on it all the time. Thanks Kelli!”
"Kelli really did a great job finding me a perfect diamond in my price range. I also had her custom make my setting, which turned out so nice. She met with me several times at locations which were great for both of us! Greg and I had a great experience and would recommend other people to try her out. Thank you again!”.
“I love It! It’s not your typical kind of engagement ring that most girls expect. It’s unique and different and I wouldn’t want it any other way! I am so happy that my fiance, Hyrum, worked with Diamond Girl to create a ring just for me. I’m happy to know that Diamond Girl can custom design rings, other than the typical kind of rings that you see every day. Thank you Kelli for all your help.”
“This year was my yakudoshi (special birthday for Japanese women) and my husband had no idea what type of gift to get me. After shopping around at Ben Bridge and other jewelry stores, he contacted Kelli and she helped him in selecting the perfect gift! Needless to say, I was in shock when I opened the gift and saw a pair of diamond stud earrings! As I have worked in the jewelry industry for over 10 years, I knew the quality was excellent as soon as I saw the earrings. They came with a diamond certificate, and both stones are laser inscribed! They were 0.46cttw, but look larger than that!! My husband couldn’t express how much Kelli helped him and all of her efforts. We would suggest anyone looking for diamonds to contact Kelli, she is wonderful!”
“Recently, I was given by my Mom a family wedding set that was tarnished and worn. The engagement ring’s diamond was on the verge of actually falling out! I immediately thought of Kelli at Diamond Girl and her jewelry expertise. When we met, she was very accommodating and offered a great price to get it repaired. I received the rings back within just a couple of days: just-like-new, sparkling and shiny! Diamond Girl was fast, affordable, and incredibly friendly. She will be my first choice when I buy new jewelry!”
“My wife was due to give birth to our daughter and I wanted to surprise her with a gift. We knew the baby was going to be a girl, and we were going to name her Maile. “Diamond Girl” had one of her designers draw a maile leaf and they were able to customize it into a beautiful maile pendant to wear on her gold necklace! My wife was sooo happy with the thoughtfulness and uniqueness of the gift, as it is one of a kind. I ordered it days before she was due to deliver and I got the pendant right on time! I was extremely happy with the speed, pricing, and service that I received from Kelli. I would HIGHLY recommend you speak with her prior to going to a jewelry store as you will get a quality piece without paying a high retail price!”
"We thoroughly enjoyed our shopping experience with Kelli. I showed her photos of what we were interested in, and in very little time, Kelli had what we wanted, and she came to us so that we could see, touch, and try before we bought. My wife is very happy with her new diamond jewelry, I am happy with the price, and we were both happy with Kelli’s exceptional service. Next time I buy diamonds for my wife, I’ll definitely be calling the Diamond Girl!"
“I fell in love with the waves in Hawaii. One day when I was shopping, I came across a “wave” pendant with diamonds. It was so beautiful, I went in and tried it on. It was so nice. I took a picture of it and called Kelli right away. Not only was Kelli able to design a similar pendant, but Kelli’s was even more beautiful than the one I tried on! It’s unbelievable! It’s just perfect and so special because it was created by Kelli. Now that I left the islands, my wave is never far from my heart. I wear it and it always brings me back to my Hawaii. Thanks so much Kelli for creating my beautiful pendant with your Aloha Spirit.”
“I can’t count the number of times I have been stopped by a stranger because they were admiring my engagement ring. Not only are the size and color amazing for the price but I have never seen a setting quite like it, it’s very unique! We are so grateful for the time and effort that Kelli put into finding the perfect diamond. We were so happy that we are currently getting my fiance’s platinum ring created through her also. Purchasing precious jewelry like wedding rings can be daunting but working with Kelli made the whole experience a piece of cake.”
“I had a fantastic experience with Diamond Girl. I started with only an idea of what my girlfriend wanted, and Kelli put all the right pieces together. The finished ring far surpassed my expectations. My now fiancee Kristen said ‘It is better than I ever could have imagined!’ I just want to thank Kelli again for all her help. I couldn’t have done it without Diamond Girl!”
“I just recently purchased a beautiful custom butterfly ring from Kelli. Her services were fantastic! She followed up quickly with pricing and I was able to get my ring right before Christmas even though it was so last minute. The look of the ring was so big compared to the price, I was pleasantly surprised. I would definitely go back to her for my future diamond needs!”
“Thanks again for taking the time to meet me with such short notice, teach me about diamonds, and offer your professional guidance. I felt completely comfortable and confident with your trusted professionalism. I still can’t believe you were able to find such a flawless diamond, and then also have it professionally set and paired with the perfect ring in 4 hours... Amazing! I’ve told many of my friends that you are the Go-to-Girl when it comes to diamonds. Marlo absolutely loves the ring. Many thanks!”
"I have known Kelli for years and she has helped me on many occasions. Always the consummate Pro with the service and excellent pricing which is always nice! Plus she is funny too! You can't go wrong."
"We really appreciated all your patience, time and excellent service you provided to us. You educated us and came up with creative solutions when coming up with the final touches for the engagement ring - not to mention the very affordable price to fit our budget! Kelli, you now have life long clients and full time advertisers! ;) Much Mahalo,"
We’re here to help you create your Unique Hawaiian Engagement/Wedding Ring Set!